Ax-Man Surplus store in Fridley, Minnesota, “that can best be described as “an internet shi*post turned into an extremely questionable place of commerce.””
Twitter user Enfys J. Book was blown out by how a particular surplus shop in Minnesota sells its items. Enfys started a now-viral Twitter thread where they shared hilarious labels found on items. Whether this idea of marketing is comical or ingenious, decide for yourself! More Info: Twitter Image credits: EnfysBook
Image credits: EnfysBook
It’s more than just a regular store, one could think it’s more of a social experiment in design and marketing
Image credits: EnfysBook
Image credits: EnfysBook
Image credits: EnfysBook
It’s not only that the goods are bizarre on their own, but the labels make into a whole new experience
Image credits: EnfysBook
Image credits: EnfysBook
Image credits: EnfysBook
It’s either the employees who found themselves working at the wrong job or real marketing genii
Image credits: EnfysBook
Image credits: EnfysBook
Image credits: EnfysBook
Enfys’ trip with their cousin and uproarious findings in the store ended up becoming a viral thread on Twitter
Image credits: EnfysBook
Image credits: EnfysBook
Image credits: EnfysBook
Image credits: EnfysBook
Image credits: EnfysBook
Image credits: EnfysBook
Image credits: EnfysBook
Image credits: EnfysBook
Image credits: EnfysBook
Image credits: EnfysBook
Image credits: EnfysBoo
